Tip 3: Achieving Success Everyday

/in /by

Focus on your Objective

Majority of agents are worried about competition and always wondering what everyone else is doing and only thinking about prospecting.

The ones that are crushing it are the ones who aren’t thinking of the competition and are customer obsessed. These agents are 100% focused on how they can meet a customer’s unmet, unidentified and unsatisfied needs.

They know that it is all about the service they provide.

Be the best in the business, set the quality of your service so high that the competition can’t even imagine reaching it.

How Much Is Quality Real Estate Marketing?

/0 Comments/in /by

When it comes to real estate marketing, investing more increases your number of ‘qualified’ buyers to your property in the shortest period to achieve the highest sale price. While there is a extensive list of marketing options you can do, there are a certain essential items that are must-haves.

Professional Images – $150 to $350

The cost of your listing’s photos can vary depending on your ‘extras’. While you can go for a standard range of photos, you can get extras such as drone footage, videography or 3D tours which can push costs to over $1000.

A Detailed Floorplan – $150

Floor plans are an essential way to give potential buyers and insight to the listings layout, dimensions and aspects. When booking your professional photographer check if they also do floorplans as occasionally it is offered as a bundle deal.

Professional Copy Writing – $0 – $350

While some agencies employ in-house professionals to write your sales script for you, others outsource this job and will need to pass on the fee to the vendor.

Property Signage – $100 – $350

Signage costs vary depending on the type of sign you choose. Options could range from a generic agency “For Sale”, a detail photo or a digital led signboard.

Brochures & Letterbox Dropping – $0 – $450

The cost of your brochures will vary depending on quantity and quality. Professional printing will always have a better impression on potential buyers, but printing in house allows you to get more out of your budget.

Online Real Estate Sales Portals – $440 – $3000+

Using a real estate portal such as Doman.com.au and realestate.com.au is essential as majority, if not all, potential buyers use these sites as their property search engine. Costs on these sites will depend on the type of advertisement package and the location of the property. It is recommended to advertise on both sights as it will undoubtedly increase your exposure to buyers.

If your client is willing to invest more in a marketing campaign, it will widen your potential reach to qualified buyers, this typically results in more buyers in a shorter time with a premium sales prices.

Tip 2: Achieving Success Everyday

/in /by

Work in the moment

The success of a real estate agent is determined in the moment, working one day at a time. Which is why setting yourself a daily goal is so important and helps you keep reaching your listing targets.

Have a goal of 3 appointments a day, focus on achieving that goal every day. If you can’t reach that goal, keep working so that the next day you will be able to achieve it in addition to making up for the previous day.

3 appointments a day.

Will results in 15 a week.

60 a month.

720 a year.

Thinking of the total number of appointments a year will make it seem an unachievable goal. Break it down and focus on nailing each day instead. When you break down any unachievable goal you will find working on it in manageable chunks won’t be so daunting.

Imagine what you can do with 720 appointments.

What Do Great Selling Campaigns Have In Common?

/0 Comments/in /by

When it comes to selling, a real estate agent should clearly and precisely explain all property campaign options available to the vendor.

As the real estate agent, you should work collaborative with the vendors to understand what is best for the property and what fits into the current property market.

The average length of a selling campaign is approximately 30 – 90 days, however the highest level of buyer interest is always seen in the first 14 days. This is when buyers are keen to get in and look at the property, using their emotions to make a decision – exactly what you and the vendors want.

In saying that, ensure the campaign you choose is right from day 1. Here’s three components that all great campaigns have in common:

Marketing – an absolute vital part of the selling process. Think professional photography, a comprehensive online media strategy, print and social media and sometimes even property staging.

Property Presentation – when buyers make an emotional connection with the property, it often leads them to making an offer. Presenting the property in a way that the buyer can visualise living there is vital. Incorporating natural light and quality furniture will enhance the property and sale price.

Price Strategy – there’s a fine balance between achieving a price the vendors hope for and one that is in line with the current property market. Buyers will automatically eliminate the property from their inspection list if the advertised price is not right for the property, suburb or current market. It’s important to get the price right from day 1.

Tip 1: Achieving Success Everyday

/in /by

How to avoid wasting your time

Everyday we want to leave work knowing it wasn’t a complete waste of time, I don’t need to explain why sitting there, twiddling your thumbs isn’t going to help. Which is why having a routine, to-do list and goals to accomplish every day is instrumental to success.

Routine: Work in 45-minute sessions in everything you do. Our day is always going to be filled with distractions, but being 100% focused for blocks of time will skyrocket your efficiency.
To-Do List: The issue with most people’s to-do list is it’s an A4 page long. Be realistic about what you can do in a day, most realistic to-do lists can fill a sticky note. If you complete it too quickly, use this extra time to either reconnect with your network, organise your area or figure out ways to optimise your process to make your job easier in the future.

How To Increase Rent Profit

/0 Comments/in /by

Getting the maximum return on investment (ROI) for rental properties is the best way to obtain repeat and referred business. Understanding what can bring a maximum ROI can be the selling point that a Real Estate Agent needs to convince a buyer. Here are 4 trends to improve a rental property’s profitability.

‘Hot’ Tenants
More useful to property managers than real estate agents is usage of ‘hot’ tenants. Using ‘hot’ tenants can save money on advertising and time as these are pre-approved renters who have indicated what kind of property they are looking for and are perfect for a quick move-in process.

Houses > apartments
In major cities there is an oversupply of apartments which creates high demand for houses by renters (a selling point for future investors) as it provides added privacy, flexibility with pets and freedom to make the residence their own.

Long-term leases
Having tenants with long-term leases guarantees monthly rent and protection for the landlord. Leasers can calculate their return on investment over the period which often has a higher and stable return.

Rentvesting
Some homeowners are looking to save money by renting their properties while renting themselves. This allows them to maintain investments and live a more flexible lifestyle.

How To Maintain Positive Relationships With Your Vendors

/in /by

Here’s the hottest 7 tips to ensure the relationship between you and the vendor remains a positive one.

  1. Trust: Remember trust is a two-way street, if you trust your vendor, they’ll likely trust you. Work on allowing trust to remain rock solid throughout the enter selling process and don’t give your vendors a reason not to trust you.
  2. Respect: As a trusted advisor, you will need to maintain mutual respect through all conversations and decisions. This will lead to positive, long-term relationships and referred business.
  3. Control: Whether you’ve sold 10 or 100 properties, your vendors want to be treated like your first or last customer, not just another one for the books. Take in what they suggest and be happy to incorporate anything that suits the selling campaign.
  4. Communication: As our world grows digitally, remain traditional with phone calls over text or email. Ensure your tone and message is communicated in the way it was intended.
  5. Commission: Be confident in what you can deliver as an agent. One doesn’t pay for a premium product without a premium price so ensure you deliver the service your vendor is paying for.
  6. Be punctual: We know your real estate schedule can be busy but this is no excuse to be late. Ensure your client feels valued, don’t half do a job and then rush off to half do another job.
  7. Honesty: Whether it be why you’re running late, or the potential price the vendors can achieve for their property – be honest.

Relationship management is the golden key in real estate. As a real estate agent, you’re client focussed and if you don’t maintain the core of your business, the results won’t show.

Tip 5: Business Marketing Basics

/0 Comments/in /by

Welcome to the final tip of this series. It is the simplest tip, but it’s easily the most important.

Tip 5: Correct Grammar and Punctuation

As a result of the growth of social media and digital communication, we now primarily communicate via written messages. Which now means there is an increased need for proficient writing skills to attract and keep readers.

Not only this but using proper grammar and punctuation is important as it reflects on the writer and the business he/she is representing. You want to make sure you come across as a professional, and any new reader needs to have a good first impression of you.

As for return readers, they are more likely to trust some who continually communicates clearly and correctly. You don’t want to create confusion and leave your audience guessing what you are trying to say due to grammatical mistakes.

It’s the difference between “Let’s eat grandma!” and “Let’s eat, grandma!”. Punctuation saves lives!

When Is The Best Time Of Year To Sell?

/0 Comments/in /by

There’s some general rules about when is the best time of year to sell. It obviously depends on the location and property type but knowing what time of year is best to list your vendor’s property will help you achieve a better result.

By the beach? Summer.
It makes sense to sell a beachside home when you have a never-ending stream of potential buyers on your doorstep for months on end.

Selling a family home? Avoid the holidays.
Ensure you list family properties when local families are in the area to inspect them. Specifically, in capital cities, families tend to escape to the coast or hinterland during school holidays. Try selling family homes during the middle of the school year when families are active in their local communities.

Outstanding garden? Autumn or Spring.
Successful sale campaigns often incorporate the property’s best features rather than the property itself. So, for properties start with an outstanding garden, autumn and spring is best so you can use the garden as a selling point.

North-facing? Follow the sun.
Properties that have a north orientation can be better presented in the cooler months, when the sun is lower and acts as a heating tool for the property.

Tip 4: Business Marketing Basics

/0 Comments/in /by

So far, we have looked at what to send (Tip 1: Create A Blog), when to send it (Tip 2: Schedule your marketing) and how to send it (Tip 3: Use an Emailing Services and Templates). But there is no point to all of this unless you know whom to send it to. This brings us to tip 4.

Tip 4: Creating an email database

You’d already have a list of buyers, sellers or people who have attended your open home. Use these contacts to start your mail list and sort them by first name, last name, partner’s first name, partner’s last name, email, phone number and lastly allocate these contacts a tag (potential buyer, seller, etc.).

With this set up you can segment these contacts and, for example, send buyers one email and sellers another, each with specific contact relevant to them.

To further build this list, continually add contacts you encounter, create a form on your website for subscribers, add a share button to emails and a link on social media posts to this form.