Personal branding is imperative to a Real Estate Agent’s success. Selling yourself is just as important as selling the property, return and referred business can be the difference between falling short and exceeding your targets. Have a look at these areas and have a think of how you can improve moving forward.

Believe in yourself
A common trend amongst successful individuals is their mid set. If you believe in yourself and imagine success, you are more likely to succeed. Confidence is key, but also remember that arrogance is not a professional look.

Build relationships
Building relationships and friendships with clients and colleagues alike can prove instrumental in your success. Being honest, acting with integrity, putting your client’s first or helping a colleague will build your reputation and display your character.

Put in the extra effort
Expanding on the previous point, go the extra mile with your clients and take time to understand them by adding personal touches like flowers or thank you notes. Deeds like these can leave a good impression and help people to remember you which will lead to repeat and referred business.

Physical vs Digital
As new technology becomes easily accessible, consider how you can use those digital tools to improve communication and interaction. There will always be a place for face-to-face meetings and word of mouth marketing but maximise this potential by using a combination of direct and digital channels.

Continue to learn
The real estate industry never stops, which is why it’s imperative to continually learn. Signing up to industry newsletters, searching the latest trends, watching online content can help refine an agent’s skills.

There are a lot of aspects that affect the value of a property, such as area, access to facilities, views, proximity to water, etc. Knowing this is part of your job as a Real Estate Agent and helps when you are advising buyers on a property and the area’s economy and potential.

A great metric that can help refine the viability of future profitability is schools and future schools.

In November 2017, Queensland’s Labor Premier Annastacia Palaszczuk committed to building 10 new schools while refurbishing 17 old ones. While the refurbished schools could potentially drive profit in their areas, imagine a school popping up around the block from a property? That can seriously increase a property’s value!

Keeping on top of your target areas development can give you a good indication of future capital growth.

Photos need to be involved throughout the advertising process for selling a property. Getting these right will create a great first impression on potential buyers and possibly even getting you a greater sale price with better competition from buyers.

Declutter and depersonalise
Successful styling encourages potential buyers to imagine themselves living in the property. If the property is filled with personal objects, it will have a negative impact on your photos. Remove anything that isn’t being used for styling purposes.

Make it cosy
Your photos will be potential buyers first impression and are a fantastic opportunity to make the property look inviting. Thoughtful styling using plush cushions, throws, coffee table books, candles, plants, flowers and other statement accessories can achieve this effect.

Use natural light
You would already know that natural light is a huge selling point and therefore it comes as no surprise that it’s a clever idea to showcase this in your photos. Open any blinds or curtains, including sheer drapes for a subtle effect and arrange furniture to take advantage of this light.

Hire a pro
If all else fails and you need some help, hire a professional property styler. A common trick to a successful business is to hire people who excel in fields you don’t and the same concept applies here. The seller hired you for your skills and experience in selling homes, so why not hire a professional stylist and use their unique skillset to create incredible photos and nail that first impression.

If you are wanting to know the short answer, it’s yes. A Victorian specialist from LJ Hooker, Zed Nasheet has managed to sell a property using nothing but the social media app Snapchat.

As technology becomes easier to access and manage, Real Estate Agents, like Zed, are starting to test their boundaries to help them sell their listed properties faster.

All it took was a snapchat giving details on his newly listed property and 15 mins later he had a potential buyer enquiring. That buyer went on to put down a $2,000 deposit.

There was nothing particularly unique about this property. It was a standard three-bedroom, one bathroom home with a large backyard and an opportunity to subdivide listed for $550,000 and the video wasn’t blindingly special, Zed said on average he gets 600 – 700 views on his snapchat videos but this one only getting 50.

The idea behind using Snapchat is it depicts an almost personal digital tour of the property. You should still do a professional tour for your listing, but this way potential buyers can see you, your personality and the home through a clear, unedited and unfiltered lens.