In today’s tech-dominated world, data is everything. A massive bonus to this though is that you are able to track your contacts or prospective buyers or sellers on your website and how they interact with your listings.

Tip 3: Direct traffic to your portals

A lot of Real Estate Agents will direct their audience to sites such as realestate.com.au or domain.com.au. While these are brilliant sites, they now own the data of your audience.

If you direct traffic to your site, you own the data and can start collecting and controlling your visitor’s information as your visitor’s demographic and geographic location.

With this information, you can create more optimised marketing campaigns and see which parts of your website is getting the most interest. From there you can re-market to these visitors using Dynamic Ads which were covered in Tip 2.