Carrying on from our previous tip where we discussed working proactively instead of reactively. Our next tip looks into how best to proactively work.

Tip 2: Building a schedule around your rhythm

Every day we have a rhythm to our energy levels, some parts of our day we have a higher level of mental alertness. Notice when you seem to have the most energy during the day and dedicate those times to your proactive work instead of the reactive work.

Proactive work can be optimizing your workflow to be more efficient or upgrading your marketing or personal brand, in either case it involves a large amount of creativity. For most people this type of work usually takes the most energy out of us.

Which goes back to proactive work first, reactive work second. We don’t want to try being creative after our brain has slowed down and is numbed by the mundane pile of emails and messages you just responded to.

This will be difficult when you get a message beginning with “I sent you an email an hour ago…!”. There will always be a bunch of people waiting for you to get back to them, while don’t see this as an excuse to not respond because you will. But think of this as a way to optimize your time and work more effectively based on how your body and mind works.

To finish off this “How To Respond To Your Reviews” series, I just want to remind you to move on.

It is impossible to please 100 percent of your clients all the time and not all of your reviews will be 5 stars. You will at some stage miss a potential client because of a review his/her friend gave them, whether it was written or verbal.

This is okay.

Prospective clients look at more than just your bad reviews, they look at the good as well. Just remember as well that there are reviews that won’t appear digitally and only flow through word of mouth. They also look at the professionalism you responded with and the photos and information about your business.

There are a lot of factors that go into people’s choice of agent so be the best you can be and continually improve.

We all get public reviews from time to time and they can be either good or bad. Knowing how to address these reviews can mean the difference between a returning client and one who spreads their bad opinion of you.

The most important rule for responding to your reviews is to respond the same way you would if you received that feedback in person.

Always start with a thank you and remember any type of feedback is good and can help you become better.

Next, respond by acknowledging their feedback and how you will take it on board. Your main focus is to improve as a Real Estate Agent and this means being open and polite to suggestions.

With a positive review, you could potentially gain a client for life and reap return or referred business. Keep in contact with this client and nurture your rapport.

If the review is negative, reach out and see if you can recover your relationship with them. This might include a simple chat over coffee, or it might be 12-month nurture. Whichever way it is, it’s better to have attempted to sway that client’s opinion of you rather then letting them freely spread the bad review.

Never leave a review, good or bad, unanswered.

Finding your weak points

Not every transaction is all highs, there will always be a couple of lows throughout the process. While some are happy with the transaction just being complete, the successful agents want to know what the low points were so that they can ensure this doesn’t become a habit.

The best way to find out your highs and lows is asking your past clients as well as non-clients (those who went somewhere else) for feedback on their experience.

Focus on what the customer finds valuable and remember to deliver that, remove anything in your sales process that your customers don’t find valuable. Continue working on improving your process by adding components that you believe they will find valuable, then repeat.

Work in the moment

The success of a real estate agent is determined in the moment, working one day at a time. Which is why setting yourself a daily goal is so important and helps you keep reaching your listing targets.

Have a goal of 3 appointments a day, focus on achieving that goal every day. If you can’t reach that goal, keep working so that the next day you will be able to achieve it in addition to making up for the previous day.

3 appointments a day.

Will results in 15 a week.

60 a month.

720 a year.

Thinking of the total number of appointments a year will make it seem an unachievable goal. Break it down and focus on nailing each day instead. When you break down any unachievable goal you will find working on it in manageable chunks won’t be so daunting.

Imagine what you can do with 720 appointments.