It’s a tradition in real estate to say that spring is the best time to sell … although it may be more popular, there are property’s on the market all year around.

So, how do you make the most out of each season?

Summer: It’s all about the entertaining, outdoor lifestyle so be strategic about how to showcase the property. If the property doesn’t have air-con, don’t hold an open home in the middle of the day, instead opt for early morning or evening.

Autumn: A great time for low maintenance properties to hit the market. You can work with your vendors to use the fallen leaves as a feature of the property, or try raking them/disguising them before buyers walk through the home.

Winter: Be prepared for the cold. If the property has a fireplace, use it. Agents have even been known to put the oven on to warm the property up. Try using candles to add to the warmth and ambience of the cold winter season.

Spring: Everything comes to life in Spring, which means people are getting out and about more and this is why it’s a popular time of year to put properties on the market. Don’t forget, you’re also on the market with sometimes 10, 100 or 1000 other properties, which means buyers will still have to be wowed.

No matter the season, it comes down to showcasing the property in the best possible light. Emphasise the positive and disguise the negatives. Good luck!

 

When it comes to real estate marketing, investing more increases your number of ‘qualified’ buyers to your property in the shortest period to achieve the highest sale price. While there is a extensive list of marketing options you can do, there are a certain essential items that are must-haves.

Professional Images – $150 to $350

The cost of your listing’s photos can vary depending on your ‘extras’. While you can go for a standard range of photos, you can get extras such as drone footage, videography or 3D tours which can push costs to over $1000.

A Detailed Floorplan – $150

Floor plans are an essential way to give potential buyers and insight to the listings layout, dimensions and aspects. When booking your professional photographer check if they also do floorplans as occasionally it is offered as a bundle deal.

Professional Copy Writing – $0 – $350

While some agencies employ in-house professionals to write your sales script for you, others outsource this job and will need to pass on the fee to the vendor.

Property Signage – $100 – $350

Signage costs vary depending on the type of sign you choose. Options could range from a generic agency “For Sale”, a detail photo or a digital led signboard.

Brochures & Letterbox Dropping – $0 – $450

The cost of your brochures will vary depending on quantity and quality. Professional printing will always have a better impression on potential buyers, but printing in house allows you to get more out of your budget.

Online Real Estate Sales Portals – $440 – $3000+

Using a real estate portal such as Doman.com.au and realestate.com.au is essential as majority, if not all, potential buyers use these sites as their property search engine. Costs on these sites will depend on the type of advertisement package and the location of the property. It is recommended to advertise on both sights as it will undoubtedly increase your exposure to buyers.

If your client is willing to invest more in a marketing campaign, it will widen your potential reach to qualified buyers, this typically results in more buyers in a shorter time with a premium sales prices.

Getting the maximum return on investment (ROI) for rental properties is the best way to obtain repeat and referred business. Understanding what can bring a maximum ROI can be the selling point that a Real Estate Agent needs to convince a buyer. Here are 4 trends to improve a rental property’s profitability.

‘Hot’ Tenants
More useful to property managers than real estate agents is usage of ‘hot’ tenants. Using ‘hot’ tenants can save money on advertising and time as these are pre-approved renters who have indicated what kind of property they are looking for and are perfect for a quick move-in process.

Houses > apartments
In major cities there is an oversupply of apartments which creates high demand for houses by renters (a selling point for future investors) as it provides added privacy, flexibility with pets and freedom to make the residence their own.

Long-term leases
Having tenants with long-term leases guarantees monthly rent and protection for the landlord. Leasers can calculate their return on investment over the period which often has a higher and stable return.

Rentvesting
Some homeowners are looking to save money by renting their properties while renting themselves. This allows them to maintain investments and live a more flexible lifestyle.

There’s some general rules about when is the best time of year to sell. It obviously depends on the location and property type but knowing what time of year is best to list your vendor’s property will help you achieve a better result.

By the beach? Summer.
It makes sense to sell a beachside home when you have a never-ending stream of potential buyers on your doorstep for months on end.

Selling a family home? Avoid the holidays.
Ensure you list family properties when local families are in the area to inspect them. Specifically, in capital cities, families tend to escape to the coast or hinterland during school holidays. Try selling family homes during the middle of the school year when families are active in their local communities.

Outstanding garden? Autumn or Spring.
Successful sale campaigns often incorporate the property’s best features rather than the property itself. So, for properties start with an outstanding garden, autumn and spring is best so you can use the garden as a selling point.

North-facing? Follow the sun.
Properties that have a north orientation can be better presented in the cooler months, when the sun is lower and acts as a heating tool for the property.

A recent study of 1000 people nationwide has shown that 54% of Australians see that location isn’t everything. They are looking at broadening their search and viewing suburbs outside of their wish list for the perfect home.

However, 26% aren’t prepared to give up on their dream home and suburb and are happy to take on a bigger mortgage to have both.

Realestate.com.au has identified the most affordable micro-pockets in Brisbane’s most expensive suburbs, alluring buyers who won’t sacrifice their dream

Queensland

New South Wales

Victoria

Want to know more about your area? Use REA’s interactive map and find the cheap pockets in your area’s suburbs.