When Is The Best Time Of Year To Sell?

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There’s some general rules about when is the best time of year to sell. It obviously depends on the location and property type but knowing what time of year is best to list your vendor’s property will help you achieve a better result.

By the beach? Summer.
It makes sense to sell a beachside home when you have a never-ending stream of potential buyers on your doorstep for months on end.

Selling a family home? Avoid the holidays.
Ensure you list family properties when local families are in the area to inspect them. Specifically, in capital cities, families tend to escape to the coast or hinterland during school holidays. Try selling family homes during the middle of the school year when families are active in their local communities.

Outstanding garden? Autumn or Spring.
Successful sale campaigns often incorporate the property’s best features rather than the property itself. So, for properties start with an outstanding garden, autumn and spring is best so you can use the garden as a selling point.

North-facing? Follow the sun.
Properties that have a north orientation can be better presented in the cooler months, when the sun is lower and acts as a heating tool for the property.

Tip 4: Business Marketing Basics

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So far, we have looked at what to send (Tip 1: Create A Blog), when to send it (Tip 2: Schedule your marketing) and how to send it (Tip 3: Use an Emailing Services and Templates). But there is no point to all of this unless you know whom to send it to. This brings us to tip 4.

Tip 4: Creating an email database

You’d already have a list of buyers, sellers or people who have attended your open home. Use these contacts to start your mail list and sort them by first name, last name, partner’s first name, partner’s last name, email, phone number and lastly allocate these contacts a tag (potential buyer, seller, etc.).

With this set up you can segment these contacts and, for example, send buyers one email and sellers another, each with specific contact relevant to them.

To further build this list, continually add contacts you encounter, create a form on your website for subscribers, add a share button to emails and a link on social media posts to this form.

Augmented Reality to Change Real Estate

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We have already seen the rapid development of Augmented Reality (AR) in recent years with Pokémon Go going viral and Android phones being sold with their own Virtual Reality (VR) headsets.

While this is great for the development of digital technology in general, it will soon become a commercially viable option and a critical part of real estate marketing.

Some real estate agencies already use 3D tours to allow potential buyers 24-hour access to a listed property. This is the direction we are already heading toward providing a truly immersive property inspection to potential buyers meanwhile increasing interaction with your listing.

A step further would be to provide users with the technology to see their surrounding world and include an extra layer of interactive information.

Real estate is all about location and appearances and already concepts are appearing that allow users to access the property data of their current location.

While these concepts are immediately applicable to commercial real estate in the CBD or capital cities where users can walk through the streets and be able to access key information, amenities, tenant industries and vacancies about properties physically around them. I am excited to see how this tech can be used in residential real estate.

Tip 3: Business Marketing Basics

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Last week we talked about scheduling your articles and sending them out via email. Now it’s a bit tiresome to send out emails to a person at a time out of your outlook or browser; they also don’t look exciting to read.

Tip 3: Use an Emailing Services and Templates

There are a couple of platforms out there that allow you to send marketing emails to a database of emails, in one go. Some of the top ones for starting out are MailChimp, Campaign Monitor and Active Campaign.

Using one of these services is essential for anyone serious about their marketing. They allow you to manage your mailing list, create good looking emails through their email creators, personalization through tags and simple tracking and analytics.

Most importantly they aid in making sure your emails don’t end up as spam. This happens when you repeatedly send bulk emails from your yahoo, google and outlook accounts. You could then have your email address shut down by your email or internet service provider for spamming practices.

As you can guess, that would be bad for business.

I would suggest getting started with MailChimp as they offer a free plan that allows you to send 12,000 to 2,000 subscribers in a month. They offer support via email, live chat and a knowledge database of videos and how-to-does to get you started.

Dream Home or Dream Suburb?

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A recent study of 1000 people nationwide has shown that 54% of Australians see that location isn’t everything. They are looking at broadening their search and viewing suburbs outside of their wish list for the perfect home.

However, 26% aren’t prepared to give up on their dream home and suburb and are happy to take on a bigger mortgage to have both.

Realestate.com.au has identified the most affordable micro-pockets in Brisbane’s most expensive suburbs, alluring buyers who won’t sacrifice their dream

Queensland

New South Wales

Victoria

Want to know more about your area? Use REA’s interactive map and find the cheap pockets in your area’s suburbs.

Must Haves For An Investment Property

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We all know by now that investment properties are a clever way to build wealth for your future. So we have put together a list of essentials to ensure your property stands out and stays in-demand and in rewards continual capital growth.

Features That Are Everlasting

You can always add a new kitchen, pool or complete a renovation to add value to your property. Still unchangeable features need to be a focus. This includes the property’s land size, position on the street and on the block.

Location

Being in a popular suburb is important. However, choose a specific pocket of the suburb to buy in. Pick a street with similar property types, as buying next to a development site may affect your property’s capital growth.

Allocated Car Park

We have all at some stage battled for a car park, be it in the street or in a car park. It can be advantageous if your investment property has allocated car parks.

A level of Rarity

If there is a demand for a specific type of property, there won’t be many of those properties left available. The rarer a property type is the higher the capital growth. If you are able to land one, it can be a recipe for success.

Tip 1: Business Marketing Basics

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We have had a huge interaction with our previous Facebook Tip Series and a lot of you have come back and wanted to know more about implementation and management of a company’s marketing and creating a structured plan of attack.

Well, we listened, and I am here to give you some tips on marketing basics. While there are so many areas to dive into from scheduling to aesthetics, I’ll pick my top 5 that tend to be overlooked.

Tip 1: Create A Blog

There are 100 ways blogs can be beneficial to you and your business.

  1. An active website that is regularly updated ranks higher on Google.
  2. It demonstrates that you are a real estate industry expert and people need you and your knowledge to buy their first home or to sell their current home.
  3. It keeps you active and continually learning. By researching and writing you will gain more knowledge about the real estate industry, therefore making you a better real estate agent

There are more, but those 3 should have convinced you.

Now your blog can consist of a variety of posts, from industry related articles to updates on your listings. It can be anything you see can as useful to your current and prospective clients. Some examples can be your city’s hottest suburbs for investment properties, a list of must-haves for first buyers or a property you have just listed, or just sold.

Keep these articles short and sweet, 100 – 200 words is a good target. Otherwise, people will see them as too long and not even read them. If you removed the introduction, this article is 225 words and looks a little long right?

Start researching and writing, because next week my tip is going to be centred on what to do with your articles once they have been written.

Tips To An Excellent Personal Brand

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Personal branding is imperative to a Real Estate Agent’s success. Selling yourself is just as important as selling the property, return and referred business can be the difference between falling short and exceeding your targets. Have a look at these areas and have a think of how you can improve moving forward.

Believe in yourself
A common trend amongst successful individuals is their mid set. If you believe in yourself and imagine success, you are more likely to succeed. Confidence is key, but also remember that arrogance is not a professional look.

Build relationships
Building relationships and friendships with clients and colleagues alike can prove instrumental in your success. Being honest, acting with integrity, putting your client’s first or helping a colleague will build your reputation and display your character.

Put in the extra effort
Expanding on the previous point, go the extra mile with your clients and take time to understand them by adding personal touches like flowers or thank you notes. Deeds like these can leave a good impression and help people to remember you which will lead to repeat and referred business.

Physical vs Digital
As new technology becomes easily accessible, consider how you can use those digital tools to improve communication and interaction. There will always be a place for face-to-face meetings and word of mouth marketing but maximise this potential by using a combination of direct and digital channels.

Continue to learn
The real estate industry never stops, which is why it’s imperative to continually learn. Signing up to industry newsletters, searching the latest trends, watching online content can help refine an agent’s skills.

Tip 5: 5 Facebook Ad tactics to boost business

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Although Facebook is a massive social media platform, it is not the only useful one.

Tip 5: Branch out to other platforms

I’m sure you have heard of Instagram, Twitter and LinkedIn before, but did you know all these have their own advertising platforms?

The same principles from the past 4 tips apply to each social media platform enabling you to extend your reach and interact with a larger audience.

How To Gauge A Property’s Future Profitability

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There are a lot of aspects that affect the value of a property, such as area, access to facilities, views, proximity to water, etc. Knowing this is part of your job as a Real Estate Agent and helps when you are advising buyers on a property and the area’s economy and potential.

A great metric that can help refine the viability of future profitability is schools and future schools.

In November 2017, Queensland’s Labor Premier Annastacia Palaszczuk committed to building 10 new schools while refurbishing 17 old ones. While the refurbished schools could potentially drive profit in their areas, imagine a school popping up around the block from a property? That can seriously increase a property’s value!

Keeping on top of your target areas development can give you a good indication of future capital growth.